The “Golden Hits Of The 60s”
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HONDELLS
“LITTLE HONDA”
(BRIAN WILSON)
Mercury 72324
No. 9 October 31, 1964
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Gary Usher is the number-one unsung hero of the subgenre of rock’n’roll known as surf/hotrod music.
Just as BRIAN WILSON and the Beach Boys were preparing to lay down the entire foundation for this
California sound, Gary’s uncle introduced him to Brian Wilson. Within days of theirmeeting, Usher and
Wilson created “The Lonely Sea,” which later appeared as a track on the Beach Boys’Surfin US.A. album.
Over the years, Gary and Brian would co-write “In My Room,” “We’ll Run Away,”and numerous others.
Usher’s solo surfer projects, released under his own name, all crashed on the shore.
Usher then picked up on the idea of fabricating groups by bringing together a clutch of musical friends in
the recording studio to lay down his tunes as he saw fit. The finished product could then be sold off to
various interested record companies and credited to whatever performers the label wished. Usher and
his recording pack included (at various times) Chuck Girard, Joe Kelly, Richie Podolor, Ritchie Burns, Jan
Berry, Glen Campbell, Bruce Johnston, Terry Melcher, and Brian Wilson. This aggregate of friends
were thus the Four Speeds (with the lead vocals being handled by Dennis Wilson), the Super Stocks, the
Wheelmen, the Revells, the Knights, the Ghouls, the Silly Surfers… and the Hondells.
With the immediate success of “Little Honda,” the pressure was on to put together a touring version of the
Hondells to take the hit on the road. Ritchie Burns, who was on the actual recording as a background
singer, was enlisted to front a “Hondells.” As the Hondells’ first album was about to be released, a group
still did not exist–for the photo on the LP’s cover, Ritchie, who was working days as a bank teller, had
three other tellers at his bank pose for the photos.
The Hondells were much more successful than anyone had imagined. There were tours, “The Dick
Clark Show,” “Shindig,” and movies like Ski Party (1965), Beach Blanket Bingo (1965), and Beach Ball
(1965). More singles were issued, including “My Buddy Seat” (#87, 1965) and “Younger Girl” (#52, 1966),
the latter a cover of the Critters’ hit.
By the seventh single, the touring company had rehearsed sufficiently to enter the recording studio.
Randy Thomas, with folk-rock leanings, had sung lead on the JOHN SEBASTIAN tune “Younger Girl,”
and did likewise on their last Mercury release, BOB LIND’s “Cheryl’s Going Home.” Usher and Burns
took the “Hondells” name over to Columbia, and later to JIMMY BOWEN’s Amos Records Iabel, where
a few more 45s were released. By then, however, the summer sun had set on the surf/hot rod sound, and
the group’s efforts at folk-rock were generally unconvincing. In 1970, Gary Usher packed up the
Hondells” name placed it into cold storage.
Gary Usher died May 25, 1990.