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Concept Refinement
The Author..Wayne Jancik
Golden Age Of The 50s
Golden Age Of The 60s
1970s and There After
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EDSELS
“Rama Lama Ding Dong”
Twin 700
(George Jones, Jr.)
No.
2
1 June 19, 1961
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.
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James Reynolds (b. 1937/2nd tenor) was almost a member of the legendary Del Vikings (“Come Go With
Me,” “Whispering Bells.” Jim Kripp Johnson, and Clarence Quick, all members of the U.S. Air Force, put
together the core of the Vikings while goofin’ off in the dining hall at the Greater Pittsburgh Airport.
However, before the Viking venture floated Reynolds was discharged. Impressed with the possibility, Jim
and George Jones, Jr. (b. October 5, 1936/lead vocals), a childhood chum and fellow service buddy,
returned to their hometown, Campbell, Ohio, with the intent of putting together the ultimate vocal group.
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By mid’58 the line-up was intact and rehearsing four to five hours a day. Ford Motors was hotly hoofin’ a
hooded spectacle called an Edsel. “We named ourselves after that car,” Reynolds told David Hinckley.
“We taught if we were both successful, maybe they’d want to hook up with us.” Jone·3, Reynolds and the
rest of the best [L arry Green (b 193 7/ i st t enor, guit ar), t,rother Harry Green (b. 1936/baritone ), and
Marshall Sewell (b. 1936/bass)] play ed local variety shows and night clubs. After an appearance at tr1e
famous Cotton Club, Larry began checking arouncl for someone to record the £jrOup.
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George “the genius”, as Lar would label their le?der, had been fant al21ng about a chick named Rama
Lama Lama Lama Lama Ding Dong since way back in his bunk house days. By this point, George and the
guy; had the torrid tune finely tuned. A music store owner named Dale Senshack introduced Larry and
eventually the group to Jim Manderltz. Jim went looney for “Rama Lama” and had the Edsels run through
it a few times at the Snyder Studios in c;leveland. After some searching, f’ianderitz shopped the track to
Foster Johnson’s Dub label. Foster· for some flaky reason shipped the disk as “Lama Rama Ding Dong”.
Except for Baltimore, one of the greatest grooves of all-time.
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Later that year t!1e group was back in tile studios under the guidanc e of Tony March. “Rink -A-Din-Ki-
Do” was placed with Roulette. The following year, “What Brought Us Together” was issued on Tammy.
Ne itrter sold well enought to chart, although the latter wax ing did earn the group a spot on “American
Bandst and”.
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Three years after its release a New York dusty copy of “Rama Lama”. The response was phenomenial.
11anderitz made arrangements with Old Town to reissue the doo-woppin’ great on its subsidiary, Twin.
Dub Records, meanwhile, also r·ecirculated the classic, this time using the correct title and an alternate
take. In a flash, five minutes of fleeting fame was theirs. They toured about, appeared at the Apollo
Theatre, and recorded a stack of other nearly as noteable numbers. If “Shake Shake Sherry” and “Shaddy
Daddy Dip Dip” didn’t have what it takes, “Three Precious Words” surely should have shook the charts.
Despite some moments of vinyl excellence, tl’)e Edsels never again made even the bare bones bo ttom of the
nations listings.
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In a f irst and only royalty statement to the group, T win Records reported that only 30,000 copies were
sold. According to Jeff Kreiter, a 4 music researcher for Story Untold, the Edsels as a whole received only
$900.00 for their part in one of rock’n’roll’s finest creations.
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In 1964, the group split up. Kreiter reported in 1979 that James Reynolds was a minister. t”1arsha11
Sewell was a detective. And Harry Green was working as a security guard. Reynolds, Sewell, and Green re
formed the Edsels (with two of Jim’s sons, Christopher and Jeffery Reynolds) in the spring of 1988 to
appear at the Royal Doo-Wop Show at Radio City in New York City.
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Both Larry Green and George Jones, Jr. have since died. Until about 1980, George remained active in the
music business. For some time he had been the lead voice in the New Affair and laterthe Winston Wall
Trio. “Rhythm Of The Rain” (John Gummoe) Valiant 6026 No. 3 March 9, 1963
COPYRIGHT 1997 Wayne Jancik