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VICTOR LUNDBERG

“AN OPEN LETIER TO MY TEENAGE SON”

(VICTOR LUNDBERG)

Liberty 55996

No. 10   December 2, 1967

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At the time of his cultural impact, Victor Lundberg was the owner of a company that specialized in

creating radio and TV ads.   Hippies were growing their hair everywhere; flower power was in full

bloom; there was talk of a generation gap.   Who better to address this social situation but someone with

the credibility of an ad man?   Are you buying this?   Someone did. Lundberg’s “Open Letter to My

Teenage Son” was a pin-headed narrative with advice and optimism and more advice.   Some people

obviously needed reassurance and snapped up what Lundberg was hawking–“Open Let­ter” became one

of the fastest-selling spoken-word disks in recording history.

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Victor was born in 1923 in Grand Rapids, Michi­gan.   He created his own advertising company, worked

for five years in the Psychological Warfare Department (aptly enough) during World War II, and became

an announcer and newsman at various stations in Grand Rapids, Tulsa, and Phoenix.   After his “Open

Letter to My Teenage Son” found a soft spot in the wallets and soft-heads of mass America, Lundberg

tried to package an entire LPs worth of ninny narratives that would address other important social

topics.   His marketing stratagem, however, had run its course.