The “Golden Hits Of The 70s”
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HIGH INERGY
“YOU CAN’T TURN ME OFF
(IN THE MIDDLE OF TURNING ME ON)”
(P. Savvyer, M. Mcleod)
Gordy 7155
No. 12 December 24, 1977
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Linda Howard, Michelle Martin, and Barbara and Vernessa Mitchell were born and bred in Pasadena, Ca.
The Mitchell sisters began singing in church, writing songs when pre-teens, and joined choral groups and
theater productions. In 1976, fresh out of Blair High School, the gals entered Pasadena’s Bicentennial
Performing Arts Program. While rehearsing an act of original songs, skits, and dances in the program’s
auditorium, word reached the teen queens that Gwen Gordy, the sister of Motown Berry Gordy, Jr., had
caught a glimpse of their act and wanted them to stop by to audition. Gwen, who had helped shape the
Supremes, was immensely impressed with the newly named High lnergy, a packed act that one mag rag
would proclaim: “The Miss American Teenagers of Soul.” Gwen and sidekick, Gwendolyn Joyce Fuller,
became the girls’ managers, molders, and stage door mamas. Together they groomed the gals with tested
tips on hair care, makeup, and poise.
“We’re creating a young, fresh image for the girls,” Gordy told Circus’ Daisann Mclane. “Nothing sexy,
just modest young ladies … We build artists … there’s more to being a star than just musical ability and
talent. If their heads are in the right place, and they listen, they can go to the stars.”
Dinah Shore introduced them to the show business elite at a function at the Century Plaza Hotel. And
soon, the suggestively titled “You Can’t Turn Me Off (in the Middle of Turning Me On)” was issued. High
Inergy’s debut disk was to become their first and only major moment on the nation’s pop charts.
Inexplicably, only the group’s immediate follow-up–“Love Is All You Need”–placed well on Billboard’s R
& B listings (#89; R&B: #20).
Problems arose almost immediately. Only months into their career, Gordy off-handedly referred to her
discovery as “the New Supremes.” “I do think that the group can be even stronger than the Supremes,” J.
Rndy Taraborrelli reports her as saying in Motown: Hot Wax, City Cool & Solid Gold. The author noted
that James Turko, Mary Wilson’s attorney, took exception to the line of promotion: “It doesn’t make any
sense to bring in a new group and push it like that unless that means you’re gonna move the old one out.”