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Ed Townsend   

“FOR YOUR LOVE

 (ED TOWNSEND)

Capitol 3926

No. 13    June 9, 1958

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“It’s a dirty business,” said Ed Townsend in an exclusive interview.  “My follow-up record, ‘When

I Grow To Old To Dream’–it hit the charts high (#59, 1958) and it disappeared just as fast. Some

people have tried to explain that there was foul play somewhere.  And back in those times,

prejudice was more prevasive and covered over than it is now.”

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 Anyone who has ever heard Ed Townsend sing must have asked himself  at least twice, “What

happened?”  With his second release  and only hit, “For Your Love,” Ed made it known that he

was one of the finest ballad singers alive.  How could such a talented individual have missed out

on major stardom?

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Townsend was born on April16,1929, in Fayetteville, Tennessee, a hamlet outside of Memphis.

Dad  was a Methodist minister, and from early on, Ed was thoroughly involved in  church

affairs. He   served as president of his church’s youth council, and at 17, was elected leader of

the International American Methodist Episcopal Youth Council.  He majored in pre-law and

education  at Wilberforce      University, and graduated from Arkansas State College.  After

teaching in a backwoods school for a year, Ed put in two years in Korea in the Marine Corps.

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It was  while m the military that he found his calling.  “I was discovered in Korea, by Horace Heidt

[creator of 52 top 40 hits between 1937 and 1945],” said Townsend.  “He was like a Lawrence Welk,

with a big band and a television show, an amateur show.  He was in Korea to entertain the troops.

I was in the retrine, believe it or not, singing.  This guy asked me ‘How’d you like to sing for Horace

Heidt?’  I said, ‘Man, this is ridiculous, I’m in the middle of a war zone.”  The guy turned out to be

Art Thoreston, Heidt’s “forward man,” the man with the resonsiblity of spotting potential talent.                                        ,,

Townsend was entered in Heidt’s traveling amateur show;  winning first place nine times and

eventually  becoming a permanent member of Heidt’s war-time act.  “I toured Japan with him,” he

said.”He had gotten permission from [General] McArthur for me to leave and come back to

America.  I was going on TV to be presented as this big find that they’d found in Korea and to

become a regular on his TV show….President Truman refused to grant my permission and I had

to complete my tour of duty.”

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The abrupt move was not a career stopper.  While turning the event over and over in his mind, the

phrase, ‘That’s the way the ball bounces’ kept resurfacing.  Townsend turned the line into a song;

Nat “King” Cole recorded it, with the two thereafter becoming best friends.  Said Ed with a grin, “I

took the money I got from that song and got married.”

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On his return to the States, in 1954, Ed talked himself into hosting a local TV program in Los

Angeles. In his off time, he had been composing tunes for Etta James, Gogi Grant, and Bull

Moose Jackson. “I had to put food on the table, so that meant that I’d have to get one, two

songs publisher a week.  None of ’em became big or nothing.  Eventually, I opened a small

office and started Enceno Records. I recorded ‘Tall Grow The Sycamore Trees’ [issued by Dot,

in  1957] and ‘For Your Love’ for my label and then managed to sell the master to the last one

to Capitol.”

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Joe Zerga a VP at Capitol heard a demo and realized that Ed Townsend was no vocal fluff.  With

Zerga’s help the tune was finished and issued.  To this day–or there a bouts– “For Your Love” is

a gospely golden great, a non-moldie  oldie which should have created  a  mammoth career for

Townsend.       “When I Grow Too Old To Dream”–an old Glenn  Gray hit from the ’30s– was

equally fine.  The disk worked its  way midway up the listings in the fall of 1958, then disappeared,

along with a size-able  portion of Townsend’s visible career.

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Over the years, he continued releasing records.     “Stay With Me” and “Dreamworld” on Warner

Bros.   were two winners  by any pop-esthetical  standard.  Mysteriously, neither  they nor anything

else sold very well.

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Not one to be stopped, Townsend as a writer and/or producer created gold for the Main

Ingredients, the Impressions, the Shirelles, Chuck Jackson, Maxine Brown, THEOLA KILGORE,

and the R&B classic “How Can I Forget” for the late Jimmy Holiday.   Townsend also wrote and

produced Dee Dee Warwick’s Grammy nominee “Foolish Fool,” and Marvin Gaye’s classic “Let’s

Get It On.”

“I’m especially proud of the two albums I did with Nelson Riddle for Capitol, and ‘I Love You,’ and

‘There Is No End’ on Liberty,” said Ed pausing, reflecting.  “‘If A Peanut Farmer Can Do It So Can

I,’ not my favorite record, but I’ve always believed if you try you’ll get more out of life than if you

don’t.   They can stop you from getting the prize, but not from winning.”

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Townsend’s son David is a member Surface, the highly successful trio known for R&B number

ones’  “Closer Than Friends,” “Shower Me With Your Love,”  “You Are My Everything,” “The First

Time.”